Panda Channel (www.ipanda.com) is an international new media product全力打造的 by CCTV.com, themed on giant pandas and using multiple terminals and languages as the media. Through 7X24-hour all-round live broadcasts, a large number of original on-demand micro-videos, mobile live broadcasts and special topics on hot content such as the wild release and breeding of giant pandas, the appearance of newly born giant panda cubs, and other rare species, it popularizes knowledge about the protection of giant pandas and other rare species among the public through mobile phones, web pages and social platforms, and shows the public the achievements of China's biodiversity protection and ecological environment protection in recent years.